It seems like Vertu, the maker of world’s most expensive smartphones, has switched lanes for an all-British alliance with Bentley, one of the world’s most prestigious car brands.
Bentley and Vertu have announced a five-year exclusive partnership to launch a range of luxury smartphones starting with a “Vertu for Bentley” phone this October, with 4 more models to follow.
The two brands will work together to custom-create the handsets that will reportedly feature exclusive Bentley content to offer “unique experience of luxury and performance inherent in every Bentley.”
Vertu in a statement said that it is positive about the “prospects for the business” and the partnership has “hinted at a strong product roadmap,” adding that the companies will roll out a number of innovative products in the next 2 years.
Massimiliano Pogliani, CEO of Vertu said that the companies are confident that the new range of Vertu for Bentley phones to be launched through the partnership, will appeal to their customers’ desire for “sophistication, craftsmanship and precision engineering.” He noted that the phones will be designed by both the companies’ design teams, and that the partnership is more than the “utilisation of materials and cues on design.”
Wolfgang Dürheimer, chairman and CEO of Bentley Motors said that the partnership brings “two world-leading brands “committed to “performance, luxury and customer experience,” together. He added that with the collaboration, the luxury range at Bentley is expanding into the mobile communications sector and offer customers with a new way to experience Bentley.
Vertu has recently released its latest device, Signature Touch with a price tag of £6,750, sporting 118 carat solid sapphire crystal coating the 5.1-inch screen. The smartphone features a 13-megapixel Hasselblad-certified camera and Bang & Olufsen tuned speakers.
However, this isn’t the first time Vertu has partnered with a car brand, as in 2005, the phone maker collaborated with the Italian car maker Ferrari to launch two models of the Vertu Ascent with a Ferrari twist, that costs just $25,000.