Vertu, a luxury brand known for expensive smartphones, is back with all new Signature Touch, of course a price tag that will make anyone do a double take for sure.
Announced as the latest addition to the lineup of smartphones, Vertu Signature Touch priced at £6,750 (around $11,000, AU$12,000), comes with choice of materials including Grade 5 titanium along with a slew of leather options.
“Signature Touch is our pinnacle smartphone, designed for a global consumer who appreciates and expects unique products and first class performance… In Signature Touch we have created a phone that exceeds our customers’ expectations and that we believe will cement our position as leader of the luxury mobile category,” said Massimiliano Pogliani, Vertu’s CEO.
“Our commitment to hand craftsmanship and perfectly selected materials is equally well demonstrated through the beautifully stitched calf leather and skillfully polished and brushed titanium casing… We have deliberately elected to excel in the areas that are most relevant to our customer base, however, namely the audio and imaging.”
Sporting a 4.7-inch 1080p display, encased by sapphire crystal and titanium, the Android KitKat device packs some high-end specs including Qualcomm Snapdragon 800 SoC with 2.3GHz quad-core CPU, 2GB of RAM, and 64GB of memory.
Signature Touch houses a 13-megapixel rear camera unit with dual-LED flash, tuned by Hasselblad, a photography powerhouse, and a 2.1-megapixel front-facing snapper. Vertu has recruited luxe brands Bang & Olufsen and Dolby, for crystal clear clarity of sound.
As for the spec sheet, Signature Touch packs stereo speakers, a 2275mAh battery promising up to 15.5 hours of talk time, NFC, support for LTE and HSPA+ networks, and most importantly Qi wireless charging. Also, Vertu’s exclusive Concierge service will be on board.
Vertu Signature Touch will be available for order this month. However, the company is not targeting the mainstream, but the luxury market that Vertu created.
“We don’t want to be the phone for everybody. We don’t want to be in the hands of everyone. We don’t want to sell millions of smartphones,” Pogliani said.
“We want to satisfy a specific category of people who never settle for ordinary in their lives…We are not comparing ourselves to others and thus we’re not better or worse, we’re just different.”
