The UK app market is expected to hit £31 billion mark in a decade’s time, new research reveals.
According to research conducted by App Annie, commissioned by the Financial Times (via Advanced Television), the number of app downloads in the UK rose by 5 per cent throughout 2014, while app revenue generated during the same period rose by 30 per cent, highlighting surging willingness amongst Brits to invest more in mobile software.
Games remained the most popular download among Brits with Candy Crush leading in top spot. BBC iPlayer, Sky Go, Spotify, the Guardian, the Times, the Telegraph, and Match.com were among the other making it to the popular apps list.
Olivier Bernard, European VP of App Annie, said: “Media apps do particularly well in the UK as well as apps that help stream video, TV, and music.”
“But there are starting to be more retailers using their apps well, such as Just Eat, Tesco, and Adidas.”
Statistics reveal that UK is the largest app-development market in Europe in terms of revenues ahead of Germany and France and fifth biggest in the world following the US, Japan, China and South Korea. It has been found that the UK app industry employs about 110,000 people and there are 61,100 developers producing apps for Apple alone.
Research group Vision Mobile predicts that revenues generated from British app development, which exceeded £4 billion in 2014, will almost eight-fold to £31 billion by 2025.
