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Twitter: Apple Pay is certainly a ‘good thing’

Posted on 11 September 2014

It seems like Twitter is a big fan for the new Apple Pay service, as the micro-blogging site believes it to be beneficial for its Commerce service launched very recently.

Twitter, welcoming the new service, said that its users as well as anybody interested in buying various products through its Commerce service will be highly benefitted with the Apple Pay service.

Apple launched its Apple Pay service on Tuesday that enables iPhone 6 users to pay at the register using its Passbook app and would be able to store-credit information.

Twitter Commerce enables buyers to check out products and with the tab of the “buy” button users will be able to buy directly without exiting the micro-blogging site.

Twitter president of global revenue, Adam Bain, said, that Twitter was really excited about Apple launching its Apple Pay service. During his keynote address at the CTIA wireless trade show, Bain said that anything that helps to “reduces the friction on making a purchase on this device is a good thing.”

He said that Twitter is only a medium to find new products and the users are the final decision-makers, adding that trails are on to integrate Twitter Commerce in the US.

He said the company is also open to the idea of working more closely with Apple and probably between Twitter Commerce and Apple Pay and noted that when the time is apt, decision will be taken on whether the companies could work together.

Ravi
Ravi

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