Twitter has announced a new feature dubbed ‘audio card’ that allows users to discover and listen to music directly from the twitter stream on mobile devices.
The feature has been developed by Twitter in collaboration with Berlin-based audio-streaming service SoundCloud and users of Twitter app on both iOS and Android devices can use this feature. Twitter hopes it will attract more musicians to the service.
“We are just beginning to test the audio card and plan to make it available to more partners and creators in the future so that many more musical artists and creators will be able to share exclusive, in-the-moment audio to millions of listeners on Twitter,” it said in a blog post.
“Throughout your listening experience, you can dock the Audio Card and keep listening as you continue to browse inside the Twitter app,” it added.
For starters, Twitter has promised audio from SoundCloud’s partners, which include such diverse sources as NASA, the Washington Post, CNN, David Guetta, Coldplay and Warner Music.