Use of smartphones and tablets to access emails, online videos and browsing the web isn’t something new and the latest service to boast about its mobile based viewership is YouTube, which claims that half of its views are mobile-based.
YouTube’s CEO Susan Wojcicki revealed the latest mobile viewership numbers at the US Code/Mobile conference stating that for the first time 50 per cent of YouTube video views are through mobile devices. Another important bit of information that Wojcicki revealed about YouTube’s plans was about a modification to the service’s business model.
YouTube’s revenues are generated through advertisements or through subscription service. The CEO revealed that the company is looking at different options and ways through which they make sense for the company and its users.
“We’ve been thinking about other ways it might make sense for us [at YouTube]. We’re early in that process, but if you look at media over time, most of them have both ads and subscription services”, said Wojcicki.
“Consumers generally will either choose ads, or pay a fee, which is an interesting model. We’re thinking about how to give users options”, she added.
She also confirmed that they are working on YouTube’s long-rumoured music service and that it will be coming soon.