A report on The Nikkei, a Japanese news publication, claims that Nintendo is planning to experiment with mini games for smartphones in a bid to leverage smartphones’ increasing market share across the globe. This move could possibly be one of the several possible moves for Nintendo to recuperate from the devastating financial results forecast.
According to Nikkei, Nintendo is rumored to push out free mini games and release trailers for the new Wii U and 3DS games on smartphone platforms, with the idea of driving gamers to Nintendo’s hardware. These mini games will act like demos for full priced console allowing the gamers to purchase the full priced game through smartphones.
Reggie Fils-Aime, Nintendo of America’s President, said at a conference last year –
We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware. It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay — a movement, a shaking, something like that.
The Nikkei seems to have a strong track record for Nintendo related news, but details about the company’s latest move are still scarce and unconfirmed. What is definite at this point is that Nintendo is looking for some kind of smartphone presence this year with its strategy to provide potential gamers with enough information about the story and characters of the game.
Nintendo is expected to outline these plans later this week at the Investors Conference.
