Google has reportedly pulled back its highly popular Nexus offering dubbed ‘Nexus 5’ from its own online store.
The Nexus 5 page on the Google Store website now reads it’s “no longer available for purchase” and the buy button is now grayed out with text reading “not available”.
People making a search for the Nexus 5 on the Google Store are now greeted with results for the Nexus 6, Nexus 9, as well as related accessories for the two devices. They can however still find both 16GB and 32GB Nexus 5 handsets available for purchase at certain retailers, including Amazon and Best Buy.
Nexus 5’s exit from the Google store doesn’t come as that big of a surprise. There were reports which came up in December last year suggesting that Google had already stopped production of the Nexus 5 and that it would continue selling it on the Google Store only through the first quarter of 2015.
It seems pulling back on Nexus 5 comes as part of Google’s strategy to focus on the Nexus 6 phablet, which launched in November.
“While some inventory of Nexus 5 still exists (with our retail and carrier partners), our focus is on the Nexus 6 at this time,” a Google spokesperson told the Verge.
The Google 5 successor, Nexus 6, is powered by a 2.7GHz quad-core Snapdragon 805 processor and an Adreno 420 GPU. The handset features a 5.96 inch QHD display with a resolution of 2,560 x 1,440 pixels that translates into a 493 pixels-per-inch (ppi) coupled with 3GB of RAM.
Nexus 6 runs Android 5.0 Lollipop and packs a 13-megapixel rear camera with optical image stabilisation and 2-megapixel front snapper. It also boasts “Turbo Charger” Qi charging feature which allegedly provides users with six hours of battery juice with just 15-minute charge.