Gartner, in its latest report titled “Adapt Your Information Infrastructure in the Age of Consumer-Centric Mobile Apps”, has revealed that data collected by mobile app pose a huge risk to enterprises and that organisations should ensure that such data collection is not only anonymised but also kept private and out of reach of unauthorised people.
In the report Gartner has revealed that by end of 2015 most mobile apps will collect and analyse information about their users and 25 percent of organisations that use this data may end up damaging their reputation as they do not fully comprehend information trust issues.
Roxane Edjlali of Gartner said that line between acceptable and unacceptable use of consumer data is becoming thinner as companies resort to greater data collection of its users.
“Personal data is often collected solely in support of a mobile app’s requirements and not considered an asset within an organization’s overall information infrastructure,” said Edjlali.
“Consequently, although this data is accessed and potentially stored in support of an app, it is not managed as a full ‘citizen’ of an enterprise’s information infrastructure.”
Enterprises will have to warm up to the idea of treating the data collected as a key information asset and will need to ensure that the data so collected is not only private and anonymised, but is also secure and out of reach of unauthorised people.
Gartner also revealed in its report that by 2017 wearable devices will be responsible for over 50 percent of app interactions – both desktop and mobile based.
“IT leaders should ensure they have infrastructure in place that takes into account data collected, not only via mobile apps, but also from apps running on wearable devices”, said Edjlali.
