Huge success of Apple’s latest iPhone iteration – iPhone 6 and iPhone 6 Plus – has brought the Cupertino back on track with Apple’s sales soaring in most of the major markets.
According to data collected by Kantar Worldpanel ComTech through the month of October, launch of the iPhone 6 has helped Apple sales numbers in Australia, Europe, Japan and the United States.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech said, “Apple has experienced a huge jump in sales share across almost all major markets thanks to the launch of the iPhone 6. In major European economies, the US and Australia, Apple’s share of sales has risen.”
Apple’s performance in the UK has been exceptionally well where its smartphone market share has grown by 10.4 percent year on year, up from 29.1 percent in Q3 2013 to 39.5 percent in 2014, the highest it has ever earned.
The data revealed that 34 percent of iPhone 6 sales in the U.K. were made by 16-24 year old buyers, and about 64 percent of early adopters were male. While more than half of the buyers chose the iPhone 6 for its 4G capability, others switched to the latest iPhone for the larger screen size and the design overhaul. The data claimed that the iPhone 6 outsold the 6 Plus by a 4:1 ratio in the UK market.
“This success is particularly evident in Great Britain where Apple now has its highest ever share of sales with 39.5 percent. Most of these sales were driven by loyal Apple users. Some 86 percent of British buyers upgraded from an older iPhone model, only 5 percent switched across from Samsung,” Sunnebo added.
The Cupertino’s sales in the US on the other hand have been rather modest where it reportedly rose by 0.7 percent towards October 2014 as compared to the same period a year ago. In the US, too, the iPhone 6 outsold the iPhone 6 Plus by a 3:1 ratio; though the data suggested that iPhone 6 Plus owners were older than iPhone 6 buyers.
Apple’s market share in China grew by 0.2 to 15.7 percent through October. It is worth noting that despite both the iPhone 6 and 6 Plus only becoming available in China on October 17; the iPhone 6 went on to become China’s third best-selling device for the month.
