Instagram, on Wednesday, announced it has begun rolling out a new advertising feature which will let advertisers post multiple photos along with to their products and websites out of the social network.
The new advertising feature dubbed “carousel ads” will let brands post multiple images of their products at once, which users can view by swiping their finger across the phone’s screen. Brands will be able to lead consumers to their own websites using the “learn more” button.
For example, a car company can use ‘carousel ads’ to showcase multiple photos of different features on board the vehicle, with a link to that particular model’s website.
Announcing the new feature in a blogpost, Facebook’s photo-sharing service said that the “carousel ads” feature will initially be available in the United States on a limited basis.
“A fashion company could use the carousel to deconstruct the individual products in a ‘look’. A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or an advertiser could showcase how multiple ingredients come together to make a delicious meal,” Instagram noted in the blogpost.
“In the coming weeks,” the blog post stated, “you may see carousel ads and might notice variations of the format as we learn what people are most interested in and what performs best.”
