Google has revealed that YouTube has acquired video-editing startup Directr that allows for “point-and-shoot moviemaking” on a smartphone and is offering the app for free.
Directr is available for the iOS platform and before this announcement it was being sold for anywhere between $25 and $400 a month depending on features and the amount of usage by customers.
“Our small band of scrappy film lovers set out 2 years ago to help regular folks make great video. Today, we are incredibly excited to take the next step on that journey and announce that we are joining the video ads team at YouTube”, announced Directr in a blog post.
There is no Android version of the app and Google hasn’t provided any further information on whether it will be releasing the app for its own mobile operating platform. Further, we are not sure for how long the app will exist in its current form.
Google hasn’t revealed the details of the financials of the deal, but has said that Directr team will be joining YouTube’s ad division.