Recent reports suggest Google is planning to add on a “buy” button to search results on its online shopping service to take on Amazon’s “one-click ordering” feature.
According to a Wall Street Journal report, citing people familiar with the discussions, Google is in preliminary talks with various retailers about creating a “buy” button for its online Google shopping site that will operate similar to Amazon’s popular “one-click ordering” feature.
Until now, online shoppers using Google Shopping service are directed to merchants’ websites to place orders via links in search results. But now it seems with a new ‘buy’ button the search giant wants to keep users on its own pages longer, rather than directing them elsewhere.
As per the rumored plans, if a customer wants to buy an item without looking at it on the merchant’s site first, they can pay for it by directly clicking on the ‘Buy’ button present on Google’s shopping tab. However, Google won’t be selling or shipping products itself, neither will it maintain inventories; the sales would continue to be made through third-party sites.
The report suggest that Google is also considering rolling out an Amazon-like marketing program that would see merchants promoting two-day shipping for products purchased through the company’s shopping service for an annual fee.
There is no official confirmation from Google yet on when, and if the new feature will be rolled out in future.
