Google on Thursday has scooped up two technology start-ups – MDialog and Alpental Technologies, in an effort to step up in video advertising and wireless technologies front.
MDialog Corp, a California-based start-up, helps media companies manage and deliver video content across Android devices, streaming products like Roku and Xbox to iDevices.
Google has revealed plans to incorporate MDialog’s technology and expertise into its DoubleClick online advertising platform.
“We’re thrilled to welcome MDialog to Google,” wrote Google’s DoubleClick Digital Marketing in a Google+ post.
“Together, we’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens.”
Google, noting that MDialog will continue to serve its customers and there are no immediate changes, added that “This represents the latest of our ongoing investments in helping brands connect with high-quality video content.”
MDialog in a statement on its website said “Longer term, we’re also very excited about combining MDialog with the DoubleClick platform for publishers. Together, we’re looking forward to offering content creators new and even better ways to make money from their live and on-demand content.”
In another acquisition, Google has taken over wireless-communications start-up Alpental Technologies based in Washington, reportedly a few weeks ago, but has not announced the deal. Alpental, in 2012 had pulled in over $850,000, according to a regulatory filing.
This is the company’s latest effort to extend Internet service to remote areas around the world with its various connectivity projects that involve balloons, drones and satellites.
The companies have not yet revealed the financial details of the acquisition. A Google spokesperson refused to comment beyond the initial post from the company.
Google has been on an acquisition spree recently, taking over more than 3 companies just in the last 20 days. The company reportedly acquired at least 5 start-ups last month.
