Google Glass has finally crossed the US border, reaching out to the UK early birds, with the price tag marked £1,000.
The wearable is initially pitched at the developers rather than consumers. The company said that the hardware has been revised five times and its software updated 12 times before it hit shelves in the UK.
Google has also planned for several more updates before it will launch for consumers in general.
Google has reportedly had discussions with the UK Department for Transport prior to the launch. Though there are widespread concerns about the device distracting drivers, the company may tweak the device to stop popping out notifications while the user is driving.
A spokesman for the Department for Transport said in a statement, “Drivers must give their full attention to the road, which is why it has been illegal since the 1980s to view a screen whilst driving, unless that screen is displaying driving information.”
“There are no plans to change this and we have met with Google to discuss the implications of the current law for Google Glass.”
He also added that the company is deliberating options to make the device helpful to users and let them comply with traffic laws.
Google has also released a video featuring a cyclist wearing the Glass during a ride and getting directions and checking his pace.
Several businesses have expressed opinion that the use of the Glass will be restricted in their premises or users will be asked not to film their employees. However, some services such as the British Airways have approved of the Glass, provided they are used in a safe mode when appropriate.
“We believe it’s really to keep you engaged and present in the moment while having access to those things that are digitally available to you,” said Ivy Ross, head of the Glass division.