A recent survey carried out by US-based global thinktank Pew Research Centre has culminated into a verdict pronouncing Facebook as the leader of social media and that elders are increasingly adopting the social networking site.
Pew’s survey involved 1,597 internet users revealed that 71 per cent of US adults were hooked to Facebook in 2014 – up significantly from 63 percent in 2013, Forbes magazine reported. It also showed that 56 per cent of Facebook users are in the age bracket of 65 years and older.
The social media websites LinkedIn and Pinterest had 28 per cent adult users. For micro-blogging site Twitter, the percentage of users logging in daily decreased from 46 percent in 2013 to 36 percent last year.
Fifty-three per cent of internet-users, between the ages 18-29, use Instagram, also owned by Facebook.
The survey also found that 45 per cent of internet users log in to Facebook several times a day.
Of the respondents, 52 per cent use more than one social media website – an increase compared with 42 per cent in 2013.