Facebook on Friday announced it would begin limiting promotional page posts that appears in users’ News Feed with effect from January next year.
The announcement comes after Facebook users said they wished to see less of promotional content on their News Feed.
“Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve,” the social networking giant noted in its blog post.
“As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”
Facebook said the clamp down will target posts that urges people to buy a product or install an app, pushes them to enter promotions and sweepstakes with no real context or reuse the exact same content from ads.
The company said it aims to increase the relevance and quality of the overall stories that appear on the News Feed, that too without increasing the number of adverts.
“This change will not increase the number of ads people see in their News Feeds,” Facebook said.
“The idea is to increase the relevance and quality of the overall stories – including Page posts – people see in their News Feed.”
