Evernote, the maker of the popular note-taking software which allows users to create and synchronize digital notes in gadgets, has recently unveiled a retro image of future post-it notes at its annual conference held in San Francisco on Thursday.
Addressing a huge crowd of around 1,000 reporters, developers, partners and employees, Evernote’s CEO, Phil Libin, and global leader of the Post-it and Scotch brands for 3M, Jesse Singh, unveiled a new Evernote mobile app which can be used to easily digitize universal office notes.
This partnership with 3M is just one of the several projects that Evernote has been investing. Evernote has partnered with Moleskine for new Evernote-ready notebooks, with Adonit for $75 stylus, and with Fujitsu for a $495 ScanSnap built scanner. Evernote even started a section in its website ‘the Evernote Market’ where users can buy Evernote-branded products. The company which was launched in 2008 with a goal to eliminate the use of paper has grown large with more than 75 million users.
The Post-it notes app looks like normal sticky notes but has a feature that allows users to select a “Post-it Note” mode. Under this mode, the app’s camera recognizes the shape, size and color of the note and also recognizes the handwriting on it and adds a time, and location stamp on the digital version of the note. The app also allows an option to assign each of four Post-it note colors which can be uploaded to a different digital notebook. The same thing can be done with the pages of the “smart” Moleskine notebooks by using Evernote.
Libin said “I think there is this arrogance of digital companies, and we were as guilty of this as everyone else, of being dismissive of old technology” and the company’s partnership with 3M could lead to sale of “hundreds of thousands” of notebooks and Post-it pads.