Everything Everywhere (EE) has extended its 4G reach in 10 more towns including Brighton, Cambridge, Newcastle-under-Lyme, Northampton, and Redcar and is aiming for many more by Christmas.
The company is looking to add 4G services to another 19 towns by Christmas including Aberdeen, Chester, Dundee, Gloucester, Ipswich, Lincoln, Peterborough, Plymouth, Swansea, Swindon and York. If EE successfully implements its planned 4G rollout roadmap, its 4G reach will be extended to a total of 160 towns before the year ends. EE has plans to cover 98 percent of population by 2014.
The carrier’s users will be theoretically getting maximum download speeds of 150Mbps although in day to day use the speeds are limited to average speeds between 24Mbps and 30Mbps. The primary reason behind Everything Everywhere ahead of its rivals in 4G deployment is because the carrier was able to reuse a chunk of the spectrum it already had, while others had to wait for Ofcom to part with extra 4G-compatible bands.
EE revealed earlier in September that it had a total of one million customers for its 4G services, while other carriers are way behind. Three is still in testing phases for its LTE network with a limited set of customers and is planning for a full-blown launch in 2014.
Everything Everywhere has claimed that thanks to its 4G services, there has been a marked increase in internet shopping through mobile devices. The company stated that 39 percent of 4GEE customers have bought gifts over a tablet or smartphone this year – a year-on-year increase of 15 percent.