BT will soon be making a re-entry into the consumer mobile sector with the launch its own 4G service – a move that will see BT return after almost 15 years when it was forced to sell off its mobile business to pay down heavy debts.
According to the Telegraph, BT’s new 4G service will be called BT Mobile and it will be based on a rental agreement to use EE’s network which was signed before BT announced the £12.5bn acquisition of the mobile operator.
As per the report, the 4G package will initially be offered to the company’s 7.6 million broadband subscribers only. The 4G package is expected to be cheaper than big rivals O2, EE and Vodafone but will not be as low-priced as the cheapest bundles from the likes of Giffgaff and Three. The mobile service will be offered on a SIM-only basis.
According to sources, BT will not invest heavily in marketing, instead it will offer the package tied up with its pay-TV packages to offer consumers exclusive content around Champions League and Europa League football.
“We’re very much on track to launch consumer mobile services this financial year. We will start by offering these new services to our existing customer base and will tell you more about them soon,” a BT spokesman said.
The company might not opt for a full-on pricing war with other operators because such a tactic will hamper its business once EE comes into its fold; however, competitive pricing is what customers can look forward to.