In 2015, Brits will spend more time using their mobile phones than using desktops or laptops, new research has revealed.
According to a recent study conducted by research firm eMarketer, average time spent by Brits using their mobile devices daily will surpass the time spent on desktops and laptops this year.
The research firm estimates that British adults will spend average 2 hours and 26 minutes daily on tablets and smartphones in 2015 as compared to 2 hours and 13 minutes of computer or laptop use. While mobile device usage rocketed by 27 minutes as compared to 2014, PC usage has a smaller increase of just 3 minutes.
The findings represent an overall growth in digital consumption, which now stands at 4 hours and 39 minutes combined.
There is a steady decline in time devoted to television, radio and print media as time spent on them has dropped to 3 hours and 12 minutes, 1 hour and 23 minutes, and 19 minutes respectively.
“One trend underlies much of eMarketer’s time spent estimates: UK adults aren’t moving their media consumption habits to digital platforms at the expense of traditional ones; rather, they are adding it to their overall media day,” said eMarketer analyst Bill Fisher.
“This also holds true for platforms like social media, with time spent via mobile adding to time spent via laptops and desktops.”