UK supermarket Asda has announced a £5 Alcatel 1010 undercutting every feature phone out there in a bid to cash in on the upcoming holiday season.
Asda claims that Alcatel 1010 is “UK’s lowest priced phone,” and is it expects that consumers of all age will take advantage of the wallet-friendly price tag. Customers don’t need to top-up the phone during initial purchase and so that handset actually does cost £5.
The Alcatel 1010 weighs just 59g and is a candy bar feature phone that packs a 1.45-inch colour screen, FM Radio, MP3 tunes, and a measly 3MB memory. Highly unlikely to create a wave of customer influx for Asda, the Alcatel 1010 just seems out of place in the world of 2.3GHz smartphones.
Supermarkets in the UK have started offering some rather cheap gadgets with Tesco being the first with its Hudl tablet for £119 followed by Argos with its MyTablet which costs just £100. If one thought this was the least a tablet would cost, Carphone Warehouse reduced the pricing of Avoca 7 to just £49.
For more, read How far does Tesco Hudl, Argos MyTablet rivalry go?