Apple has rolled out an updated return and refund policy for App Store, iBooks, and iTunes purchases made in EU countries.
As per Apple’s new policy instituted across the UK, France, Italy, and Germany, consumers can now return apps, music or movies purchased through the App Store, iTunes or iBooks within 14-days with, “no questions asked” and a full refund.
“If you choose to cancel your order, you may do so within 14 days from when you received your receipt without giving any reason, except iTunes Gifts which cannot be refunded once you have redeemed the code,” Apple’s terms read.
Until now, Apple offered refunds “until delivery of the product started,” which meant as soon as purchase was added to a users’ account and they were able to gain access to it either by downloading or streaming it, users could not get their money back.
But from now onwards, users can request their money back for any songs, apps or books within two weeks of making the purchase either by sending a written statement detailing the order they want to return or using iTunes’ “Report a Problem” interface to request a return.
It is to be noted that Apple iTunes gift cards are not included in the return policy.
Although the new policy sounds great for Apple users, the same might come as a headache for app developers, as the new return and refund policy will let customers download and try an app for thirteen days and then return it for a full refund on the fourteenth day “without giving any reason.”