iPhone admirers still waiting in a hope to get their hands on a cheap iPhone or Mac version have no more reason to wait further as Apple has confirmed a cheap iPhone or Mac in not in their product pipeline.
Addressing the Code/Mobile conference, Apple’s product marketing executive Greg Joswiak explained that while Apple understands that the company is losing ground to Android devices when it comes to lower-end smart phone market, the Cupertino would rather look to create greater products for their users instead of competing with budget phone manufacturers.
Joswiak said that the company would not repeat its past mistakes made in the 1990s when it attempted to make cheaper products. It will rather only operate at the very top level of every sector it is in.
Talking about Apple’s plan to enter the budget-smartphone segment, Joswaik said “We were talking about some of the mistakes Apple made in the ’90s, and some of it was trying to do things like making cheap products that were chasing market share instead of chasing a better experience. You make that mistake once in your life, you’re not going to make it twice”.
“Our goal is to make the best products with the best experience. And we’re trying to make sure that we are delivering on that, and by and large we do. Our customer satisfaction rate is higher than anybody’s. We have no shortage of either developers or customers … maybe it is naïve, but we [believe] that if we make a better product and a better experience, that there will always be a healthy market for that. And a healthy market doesn’t mean we have to be market-share leader,” Joswiak added.
It is interesting to note that even higher price tags of Apple’s devices are not pulling back Apple lovers from buying them; breaking overnight sales record of the recently launched iPhone 6 proves the same.
