Recent reports suggest Apple, like Mozilla, could soon ditch Google as its default search engine on the Safari browser as early as next year.
According to The Information, as the deal between the duo, which implements Google as the default Safari search engine on iOS devices, is slated to come to an end in 2015, it is expected that the default search provider for Safari could soon be replaced.
The report suggest that strongest contenders for the post, Yahoo and Microsoft have already started approaching Eddy Cue, Apple’s SVP of internet products and services, on the idea of replacing Google with their respective search engines on iOS devices and Macs.
It is said that Cue’s decision is “likely to be based on the quality of the product as much as the potential money made from search ads.” It is however not yet clear if the Cupertino has made any decision on the name of the company which would replace Google.
Microsoft already has its Bing engine as default for Apple’s personal assistant Siri as well as the revamped Spotlight in OS X Yosemite. On the other hand Apple is also connected with Yahoo as it uses Yahoo data in its Stocks and Weather apps.
Earlier this month, Mozilla announced it has replaced Google as its default search engine on Firefox’s Web browser in the US on desktop as well as mobile devices in favor of Yahoo.