Twitter, on Wednesday, announced the introduction of new capabilities including email addresses and user ID based targeting under its recently launched Tailored Audiences programme for ad retargeting. Kelton Lynn, Revenue Product Manager,…
Tag: Online Advertising
Yahoo’s malware laden ads turned millions of PCs into Bitcoin mining machines
Recent malware laden ads that showed up on Yahoo websites wasn’t just infecting vulnerable systems with Trojans, they were also dropping Bitcoin mining software onto victim systems in a bid to create…
Marissa Mayer announces Yahoo’s new ad platforms, digital magazines at CES 2014
Marissa Mayer took stage at CES and announced a suite of new advertising platforms along with new media sites and products ranging from improved Smart TV platform to image-heavy digital magazines. During…
Yahoo reportedly serving malicious advertisements
Users visiting yahoo.com are being reportedly served with malicious advertisements, which when clicked upon and were redirected to an exploit kit via HTTP redirect. Security firm FOX IT revealed yesterday that they came…
Adblock Plus now blocks 21 additional Facebook ‘annoyances’
Adblock Plus has announced that its tool is not capable of blocking a total of 21 additional Facebook ‘annoyances’ including Add to Movies, People You May Know, Rate These Places, and Recommended…
Facebook and Google come together to sell ads
DoubleClick, Google’s online ad-placing service, has announced that Google and Facebook will be partnering to sell ads. The search engine giant will be using the social networking website to sell more of…
Google to include your name, photo in its new ads
On Friday, Google announced that it would be using user’s contents and picture in advertisements across its network. If a Google Account user gives a +1 or writes a review for a…
Microsoft working on tracking technology to replace ‘stale’ cookies
After Google, Amazon, Apple and others, Microsoft is set to join the custom tracking technology bandwagon in a bid to replace the ‘stale’ and the ubiquitous cookie, which has attracted a lot…
Facebook: we will reduce ads in your newsfeed as we know they are annoying!
Facebook has acknowledged that its ad targeting technology is annoying users and has confirmed that it will be upgrading its algorithm in a bid to improve the quality of the ads that…
Judge refuses to dismiss Google email scanning lawsuit
This is for the second time in a row that a federal judge has refused to outlaw a lawsuit against Google accusing the tech giant of improperly scanning customers’ email content to…