A new report released on August 10 has shed light on the plight of publishers with an estimated loss of $22 billion as a result of increased usage of ad-blocking software on…
Tag: Online Advertising
Google adds new buy button to search results
Google on Wednesday unveiled a new feature dubbed “Purchases on Google,” which will let shoppers make online purchases directly from mobile search ads. “Although we’re still in early experiments with a limited…
Targeted ads aren’t fair to the fairer sex, study says
A new study into targeted ads has found that the mechanism of delivering such ads may be biased because fewer women than men were shown online ads that promised them help getting…
Microsoft sells display advertising business to AOL
Microsoft has inked a deal with AOL that will see the tech giant handing over its display advertising business to the latter. As part of the 10-year deal, AOL will take over…
European mobile operators to install ad-blocking software on their networks, report suggests
Recent reports suggest European mobile operators are planning to install ad-blocking software on their networks. According to the Financial Times report, one unnamed European carrier has already installed the ad-blocking software and…
Twitter expands advertising network; inks deals with Yahoo Japan, Flipboard
Twitter has expanded its advertising network by signing deals with Yahoo Japan and Flipboard wherein it plans to sell ads that run outside its own platform by syndicating its “promoted tweets” allowing…
Google introduces Hindi ads; shows how serious it is about expansion in India
Google has introduced Hindi ads on its display advertising network in a bid to allow advertisers to target over 500 million Hindi speakers globally as well as one of the most spoken…
Amazon prepping an ad-supported video streaming service, new report claims
Retailer giant Amazon has a free, ad-supported streaming video service in its pipeline, new reports suggest. According to the New York Post report, citing sources familiar with the matter, Amazon intends to…
Amazon to take on Google AdWords with new advertising platform?
If the reports are to be believed Amazon could be testing its new ad platform “Amazon Sponsored Links” later this year.
Twitter wants advertisers to get more returns; offers new objective-based platform
Under the new plan twitter is offering advertisers five different options to chose from including new followers, website clicks or conversions, tweet engagements, app installations and leads.
Facebook adverts 123% costlier year-on-year
Despite decrease in the number of ads being displayed, Facebook managed to increase its advertising revenue by 67 per cent.
Facebook to open doors for video ads in 7 more countries
Facebook has announced that it will roll out video ads for users in 7 new countries including Australia, France, Germany, and Britain.
Microsoft to launch new video ad service to rival YouTube in the UK
Microsoft is prepping for a launch of its new video advertising service in the UK to rival Google’s YouTube, which commands a huge share in the segment. The process is completely automated…
Google acquires Spider.io to reinforce its online ad fraud defence
Google has acquired Spider.io, a London based start-up, known for its work in exposing cyber threats targeting digital marketing business. The deal will be formally announced sometime today, but signs of the…
ExtraTorrent, The Pirate Bay raking in millions annually in ad revenue claims new report
A new report aims to shed light on the annual ad revenues of content theft sites including BitTorrent sites, file linking sites, P2P portals and video streaming sites and concludes that large…