Yahoo has acquired Blink, a mobile messaging app that lets users share self-destructing messages on Tuesday. The financial terms of the deal are yet to be disclosed.
Following the acquisition, Blink, a product of Meh Labs, announced that it will shut down the Android and iOS apps in “the next few weeks,” and join Yahoo’s “smart communication products” team at the Sunnyvale, Calif, headquarters.
Blink, in a blog post, said “We’re excited to announce that as of May 13, 2014 Blink is joining Yahoo! We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person. We look forward to the possibilities that will come from bringing the Blink vision to Yahoo.”
“I can confirm that the entire team behind Blink and Kismet will be joining our mobile team in Sunnyvale where they will focus on smart communication products,” a Yahoo spokeswoman said.
Blink, is the most recent start-up to be added to the list of Yahoo’s small start-ups acquisitions. Since CEO Marissa Mayer took over in 2012, around 40 companies have been acquired by Yahoo, with clear focus on mobile platform. Mayer recently announced that the company has more than 500 engineers working in the mobile team.
The company, a 7-person team, was founded by ex-Googler Kevin Stephens and Michelle Norgan. The start-up initially focused on Kismet, a location-based service, popular during the SXSW 2012. Meh Labs had raised $1 million in seed funding from Triple Point, NEA, AngelPad, and various other investors
Blink launched the first iOS app over a year ago that allows users to send texts and share media with individuals or groups. Earlier this year the company rolled out the Android version of the app reporting around 100,000 downloads with over half of the user base located in US.