Interesting information has come out of market data analysis by strategy Analytics. The research company has looked at global sales data of phones,between April and June this year.
According to the data, 386 million phones were sold, world wide, in the first quarter of this year. As the word, phones, suggests the figure are for all types of phones. Of those 386 million phones, 230 million of them were smart phones. This is an increase of 47% over the figures from last year.
The really interesting information that has come out of this data, are the figures for sales and market share in the battle between, arch enemies in the court room at least, Samsung and Apple Inc.
Samsung held 33% of the market all phones in the first quarter, an increase on 2% on last years figure. Apple on the other hand came out with 13.6% a drop on 3% on last year.
Apple is still doing very well however, making £4.5 billion profit in the first three months of the year. This slip in market share however, will be more bad news as the share price of the company is at a three year low. The share price is also being effected by the fact that Apple is in a phase of change, with new products and upgrades eagerly anticipated but no one is very sure if they can deliver.
For now, Samsung is out there in front, but there are other contenders including Nokia and HTC, that are growing in momentum. Likewise, if Apple get it right with any new iPhones they release in the fall, the numbers for the next two quarters could be very different.
