Watch Dogs has been making headlines for breaking a few records since its launch in late May, and this time, with around 8 million unit shipments till date, Ubisoft has generated €360 million in sales, up 374 percent in Q1 2014.
Ubisoft, describing the game as a “major new franchise,” announced in its quarterly financial report that it has shipped 8 million copies of Watch Dogs, which had significantly boosted the sales for this fiscal year.
Chief Executive Yves Guillemot said that the success of Watch Dogs highlights Ubisoft’s strategic position and its “continuous drive for innovation,” while affirming its long-term approach.
He added that the Watch Dogs is positioned as a major franchise and he is confident that the company will be able to “replicate and build on its success” in the years to come.
Guillemot said that the sales performance of Watch Dogs testifies to “Ubisoft’s expertise” as a blockbuster brands’ creators, which he claims enables the company to stand out from its competitors.
Watch Dogs, launched on May 27 for PC, PS4, Xbox One, PS3 and Xbox 360 and a Wii U version is scheduled to be available in the autumn.
The open world hacking adventure game, broke the publisher’s launch day sales record and the sales hitting 4 million units in just a week, making it Ubisoft’s “best-selling game ever in week one.”
Ubisoft’s digital sales were also reportedly on the rise with a 149 percent increase to €84 million, majorly driven by Watch Dogs, and other high-profile games such as Child of Light, Trials Fusion and Valiant Hearts: The Great War.
Ubisoft estimates the second quarter sales to drop by 61 percent compared be €85 million and a full-year sales of €1.4 billion. The company’s key releases for this year are Assassin’s Creed Unity (October 28), The Crew (November 11) and Far Cry 4 (November 18).
