Tinder has raised questions on the accuracy of a recent survey report which claimed almost a third of all Tinder users are married.
The GlobalWebIndex survey of over 47,000 internet users globally revealed that 30 per cent of people on the dating app are married, and 12 per cent are in relationships. 54 percent of users classed themselves as single, while 3 percent were divorced or widowed.
The research also revealed that 38 per cent of Tinder’s users are aged between 16 and 24, and 45 per cent between 25 and 34. Thirteen percent are aged 35 to 44, 3 per cent are 45 to 54, and 1 per cent are 55 to 64.
A Tinder spokesperson said the research findings by GlobalWebIndex strongly contradicted its own internal numbers and also criticized the methodology of the survey.
“The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s user base – this firm is making guesses without having any access to real data on our millions of users worldwide,” said the spokesperson.
“The single largest age group on Tinder, making up more than half of our entire user base, is 18-24. More than 93% of UK residents in that age range have never been married, according to the UK’s office of National Statistics.”
“Without revealing any data about our users, simple logic should reveal that it’s essentially impossible for any of these claims to be accurate. Their methodology seems severely and fundamentally flawed.”
GlobalWebIndex has defended its methodology, saying “GlobalWebIndex data is based on interviews with a panel of more than 170,000 internet users worldwide, the largest on-going study into the digital consumer – it’s not guesswork, and not just the UK, as Tinder has suggested.”
“Our Tinder findings came from a recent study of 47,622 internet users aged 16-64 across 33 countries,” said GWI’s spokesperson.
“Reference to ONS marital data is irrelevant, and of the 621 who say they use Tinder, almost all are from the 16-34 age group. Tinder’s assertion that our methodology is severely and fundamentally flawed is simply not correct.”
“We only publish statistically robust numbers, and self-reported survey data is widely recognised as an effective way of understanding consumer behaviour.”
