Partnership Gives Advertisers Access To Quick, Affordable Financing Options
SAN FRANCISCO, CA, UNITED STATES, April 27, 2021 /EINPresswire.com/ — Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced an exclusive partnership with Clearco (formerly Clearbanc), the world’s largest e-commerce investor changing the way founders grow their business.
Through this alliance, Tatari clients can obtain up to $10 million in quick, affordable capital to fund their growing advertising operations. Advertisers will now have the option to “buy now, pay later” through installment plans offered by Clearco, making it easier to scale media and grow the business.
“The data consistently proves that TV advertising performs for growth-stage companies. When these brands want to scale their investments, the cost of TV media can become a barrier to entry,” said Todd Gordon, VP of Client Development at Tatari. “Tatari’s deal with Clearco aims to address that sticking point. Brands can now fund their TV advertising with quick, sensible financing without having to raise it as venture capital, and we can immediately put that money to work in the form of data-driven, performance-minded TV ad buys.”
With advancements in data science and measurement, TV is emerging as an important channel for growth marketers to find new audiences and drive performance outcomes. A saturated social media market, highly competitive search keywords, and a looming loss of cookies led many DTC brands to turn to TV to find new customers, taking advantage of unique market conditions to reach new audiences.
“In the past year, we’ve seen consumers buy goods and services online, pushing more dollars into e-commerce,” said Andrew D’Souza, CEO & Co-Founder of Clearco. “While a larger market means more ecommerce merchants, advertising still is one of the largest costs for growing brands. And traditional equity-based financing can dilute the cap table. Our partnership with Tatari provides the solution for companies to grow and leverage data-driven practices to TV.”
Clearco and Tatari share a common focus of serving growth-stage digital brands as they scale their operations. Nectar Sleep, one of the Resident group of home goods brands, was among the first to take advantage of new financing options for their TV campaigns. “Performance marketers are always interested in inventory that can be proven to generate outcomes, and Tatari has made it possible for us to hold TV to that rigorous standard.” says Eric Hutchinson, Co-Founder and Co-CEO of Resident. “Clearco (formerly Clearbanc) was also a key partner to help fund our marketing spend in the early days of Nectar Sleep without diluting the business”
“This is a testament to the way Tatari buys media based on measurable, incremental outcomes. This type of financial product, where the return is based on a percentage of revenues, is feasible because it directly funds those outcomes,” said Philip Inghelbrecht, CEO of Tatari. ‘It would make much less sense if the media were just used to buy impressions.”
Instead of taking equity, Clearco offers startup financing for a fee and share of revenue. This alternative model has proven successful for growth-stage companies as they ramp up operations and marketing; Since its founding in 2015, Clearco has invested more than $2 billion in 4000 online businesses.
About Tatari
Tatari is a data & analytics company focused on buying and measuring ads across linear and streaming TV. Clients include established brands such as Roman, Daily Harvest, Calm and Dave.com. Tatari is headquartered in San Francisco with further offices in Los Angeles, and New York. For additional information, please visit tatari.tv.
About Clearco
Clearco is a suite of performance financing products & services tailor-made for founders in all stages of their journey. A pay-as-you-grow pioneer and the world’s largest ecommerce investor, our mission is to remove the barriers between brilliant ideas, and brilliant businesses.
Clearco has invested $2+ billion into 4,500+ companies using data science to identify high-growth funding opportunities in less than 24 hours. This data-driven approach takes the bias out of decision making and helps Clearco fund 8x more female founders than traditional VCs across 6 countries.
Clearco’s portfolio spans small businesses across the United States, Canada, UK, Australia and Netherlands to some of the biggest brands today, like unTUCKit, Vanity Planet, Andie Swim, Haus, and Farmgirl Flowers. 30% of Clearco’s portfolio are people of colour.
Founded in 2015 by Michele Romanow of CBC’s “Dragons’ Den” (Canada’s “Shark Tank”), Andrew D’Souza, Ivan Gritsiniak, Charlie Feng, and Tanay Delima, Clearco is headquartered in Toronto, Canada. The company has raised $520 million to date and investors include Oak HC/FT, Highland Capital, Emergence, Founder’s Fund, and Inovia. For more information, visit clear.co and @getclearco.
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