Samsung has announced opening of fifteen new flagship stores in the UK in partnership with UK’s leading 4G retailer, Phones 4u.
These exclusive outlets as stated in the press release will focus on “smartphones, tablets and wearable technology,” and will be managed by Phones 4u and staffed by the company’s employees.
This is not the first time that Samsung and Phones 4u have entered into a partnership deal. The UK high street retailer has previously partnered with the electronics giant with Samsung-branded “stores within stores” in some locations where Phones 4u personnel sell Samsung products and devices. The new partnership will prove to be a significant expansion of the retailing company’s existing strategic retail partnership with Samsung in the UK.
Chief Marketing Officer Phones 4u, Scott Hooton, said: “Together, Phones 4u and Samsung offer amazing customer experiences that bring the latest mobile technology to life. The first fifteen stores will showcase a full range of Samsung phones, computing accessories and wearable technology. We are already a leading retailer of Samsung phones and are thrilled to be further developing our strong relationship.”
[divider] Press Release [/divider]
PHONES 4u AND SAMSUNG EXPAND EXISTING STRATEGIC RETAIL PARTNERSHIP IN THE UK
FIFTEEN NEW FLAGSHIP STORES TO SHOWCASE THE LATEST IN SMARTPHONES, TABLETS AND WEARABLE TECHNOLOGY
3rd February, 2014: Phones 4u, the UK’s leading 4G retailer, today announced a significant expansion of its existing strategic retail partnership with Samsung within the UK.
Scott Hooton, Chief Marketing Officer, Phones 4u, says, “Together, Phones 4u and Samsung offer amazing customer experiences that bring the latest mobile technology to life. The first fifteen stores will showcase a full range of Samsung phones, computing accessories and wearable technology. We are already a leading retailer of Samsung phones and are thrilled to be further developing our strong relationship.”
The two companies already enjoy a close working relationship. Phones 4u expertise is currently utilised successfully in the flagship Samsung store in Westfield Stratford, where Phones 4u personnel sell Samsung phones alongside a broad range of Samsung products. Phones 4u also ran pop-up stores for Samsung as part of the latter’s official Olympics sponsorship in 2012.
As part of the expanded partnership, the new Samsung stores will be managed by Phones 4u and staffed by Phones 4u expert teams.
