Image-based social network Pinterest has rolled out a new feature called Guided Search to lure men to the site.
The new feature, dubbed Guided Search, will allow users to customize search results according to their interests. In other words, the new feature will let men as well as women filter out images they’re not searching for.
According to comScore data, about 71 percent of the site’s users are women. Basically the main aim of the new feature is to lure men to become Pinterest users, by filtering out search results that are pinned by and tailored for women.
“Before, when you searched Pinterest for “watches,” your results would include mostly women’s timepieces. But now, men will see Pins and guides inspired by what other guys have Pinned, and everybody’s results should feel a lot closer to what they’re looking for,” Pinterest engineer, Pei Yin, explained in a blog post.
“Of course if you ever want results for another gender, like if you’re shopping for a gift for someone else, you can always use the guides to fine-tune your search.”
Yin added that other search terms such as hair, shoes or health, that would earlier end up giving feminine results, have now been “tweaked” to adapt to men.
“And that’s just the tip of the iceberg,” Yin, wrote “We’ve got lots more improvements coming your way. Check back soon for more announcements!”
