Motorola has put to rest all Moto G related rumours by officially launching the budget smartphone today afternoon with a price tag of just £135.
Unveiled at an event in Sao Paulo, Brazil and a parallel satellite event in London Motorola Moto G is equipped with descent enough specifications for a smartphone at this outlay.
Powered by a Qualcomm Snapdragon 400 processor clocked at 1.2GHz, the Moto G boasts of a 4.5-inch display with 1,280 x 720p resolution with a pixel density of 329ppi and runs Android 4.3 Jelly Bean. Motorola CEO Dennis Woodside said at the launch event that consumers who had £150 to spend on a smartphone were forced to buy handsets with operating software that was old and outdated and ran on cheap hardware.
Woodside said that this was the problem that Motorola wanted to address. “The Moto G solves that problem for one fifth of the cost of an iPhone 5s. We really built this to compete with the iPhone: it’s got a 25 per cent bigger display than the 5s, Qualcomm’s latest quad processor, 18 different combinations of backs and a guaranteed update to the latest Android experience”, said Woodside.
Moto G comes with a removable back cover allowing users to choose from black, blue, white, teal, yellow, purple, pink and red. Motorola also has matching accessories on offer.
Some of the other features of the Moto G include water resistant properties, curved shape, 5-megapixel rear shooter and a 1.3-megapixel front one, a 2,070mAh battery and comes with 8GB or 16GB of internal storage.
