Microsoft, in an attempt to boost sales of Windows 8.1 tablets, has decided to slash prices of a bunch of devices in the Microsoft store.
Prices of 32GB Lenovo Miix 2 and Toshiba Encore have been reduced to $249 from $299. Price of the 32GB Dell Venue Pro has been cut from $299 to just $229. By dropping price of Venue Pro to $229, Microsoft is giving a tough competition to Google’s Nexus 7, but offering more storage space to the users – 32GB vs 16GB.
The 32GB Dell Venue 8 will offer 4-6GB more practical storage to the users in terms of real storage use than the Nexus 7 device. The Nexus 7 with a higher resolution screen of 1,920 × 1,080 is ahead of the Venue Pro in terms of display quality. The Venue Pro’s screen however is around 1.1-inch larger than the Nexus tablet.
All three of the tablets are powered by the Intel Bay Trail Z3740D chipset, which comes with integrated GPU and is praised for its performance across the Windows 8 range of tablets.
A very interesting thing to note is that the last move from Microsoft lowers the price of Dell Venue Pro even below what Dell is offering it for. This clearly shows that the software giant is trying to build the brand of their Microsoft store.
Intel too will be benefited from Microsoft’s decision of selling the tablets at such low prices to boost up faster adoption. The processor maker, which enjoys a very high margin from tablet chips, will earn more profit as more and more people buy such tech devices.
