Google has partnered with Twitter to display tweets in its search results in real time.
Previously, Google provided links to tweets in its search results for some time. But the new integration will show up actual tweets, including photos contained in them in the search giant’s search results. Searchers will also have the option to click on the tweets to view them within Twitter.
For instance, when a user will search for a celebrity or about an event on the Google search, the search result will now display the official account of the celebrity as well as what others are tweeting about them. The deal is expected to help both the companies alike as Google would get original real-time content from tweets while Twitter can attract more traffic to its website.
“We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results,” said Twitter vice president Jana Messerschmidt announcing the integration.
Google’s Ardan Arac, Senior Product Manager in a blog post noted “It’s a great way to get real-time info when something is happening.”
“And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”
Initially Twitter integration is limited to mobile devices in the U.S., in the Google search app for iOS and Android. The new feature would be rolled out across on desktop as well as in other countries in the subsequent in the months to come. Microsoft’s Bing search engine has a similar function of integrating Twitter messages.
