EE has announced that it is the official technology and communications partner for Glastonbury Festival this year. This is the second year in a row that the mobile operator has agreed to be named as the music festival’s “official technology partner.”
EE will be setting up an on-site 4G mobile network at Worthy Farm in Somerset specifically for this year’s Glastonbury festival.
The mobile operator is to develop the official Glastonbury 2014 app and offer free phone charging for all festival goers. The app will be available for download in June and come with performance scheduling tools, an interactive map and social integration.
EE will also be selling its new portable product, dubbed the EE Festival Power Bar, a portable mobile phone charger, which will provide five hours of portable charging for festival goers.
“Last year we saw a huge increase in photo and video uploads on our network at Glastonbury as people shared their magical festival moments from across the site,” EE Brand Director Spencer McHugh said.
“By providing superfast 4G at the festival alongside the launch of our new charging solution, the EE Festival Power Bar, we will make sure all those at the UK’s best-loved festival can stay connected and share content more easily and quicker than ever before.”
The device costing £20 can be purchased online up until 9 June and a limited number will be available for sale on-site. Festival attendees will also get a chance to replace the depleted ‘Power Bar’ for a full one at the operator’s on-site Exchange Cabin.
This year’s Glastonbury festival is scheduled to take place at Worthy Farm between June 25 and June 29.
