According to a new research note that talks about a larger iPhone 6 and consumer appetite for a larger screened iPhone based on a survey, prospective iPhone 6 buyers are ready to pay more for a new iPhone if it packs a larger screen.
Analyst Tavis McCourt of Raymond James has claimed in his latest research note that consumers are willing to absorb $100 price increase in the iPhone 6 provided they get a bigger screen – a 5.5-inch one. In a survey as many as one third of the respondents showed willingness to pay a higher price for a larger iPhone, McCourt notes.
McCourt noted in this research note that Apple is likely to charge $100 premium for a 5.5-inch iPhone 6 and resonated the belief that the 5.5-inch handset will be available a few weeks after the 4.7-inch variant hits the market.
“Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium,” noted McCourt in his research note.
“…data seems to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015”, he added.
The analyst showed optimism over Apple’s future stating that Cupertino has built a sustainable business that relies on its apps ecosystem, services, hardware and integration across software and these factors should give investors the confidence about Apple’s future.
