With its rivals Google, Microsoft Azure and Amazon Web Services battling for supremacy in the storage war with price cuts for business customers, Box is likely following the same strategy to make its business customers happy.
The company announced that its customers who have subscribed to business packages with more than 5 users will now be able to store unlimited amount of data on its cloud.
Box CEO Aaron Levie in a blog post entitle “End of Storage Wars” wrote that the cost of storing 1GB of data has come down by a factor of 22,000 in the past two decades and it is almost negligible now considering what it cost initially. He also noted that the cost of infrastructure for storage generally reduces by 50 percent every couple of years.
The company’s Enterprise Plan subscribers, usually large companies, are already offered unlimited storage. Levie said that the company has come to the point where it wouldn’t charge customers for storage but for the services it offers.
Notably, he has explained earlier about his plan to build Box as a platform where companies will be able to establish and customize their own cloud applications. He also said that when the company started offering unlimited storage for Enterprise customers, businesses found it easy to extend the service to all users in their companies.
He added that more and more companies are beginning to use the service as there are fewer complexities to deal with because the Enterprise package comes with unlimited storage and this has been the reason for some big corporations entering its userbase.
Levie noted that the company pushes the difference of storage cost and the charges it collects from customers, back into business. The company is said to be looking forward to its IPO this fall.
