comScore’s annual 2015 Canada Digital Future in Focus report has been released and to no one’s surprise BlackBerry’s market share is declining in the home turf as more and more uses opt for Apple and Samsung smartphones.
The report reveals that Canadians prefer mobile devices to desktops while browsing the web and viewing online videos indicating that the use of smartphones and tablets is on the rise.
With over 81 per cent usage, smartphones have become the first choice of mobiles as compared to feature phones which are used by just 18.8 per cent of the population. Within the smartphone segment, Apple is leading the pack with 38.3 per cent market share with Samsung following with 32.4 per cent share.
Considering that Canada is BlackBerry’s home turf, the company comes in at third with 8.9 per cent share followed by Google at 5.3 per cent.
In the feature phone segment, Samsung is the leader with 36.8 per cent share followed by LG at 25 per cent share.
If we look at the mobile operating system share, Android leads with 50.5 per cent share followed by iOS at 38.3 per cent.
As far as the usage trends go, users have registered growth in social media use through smartphones with daily access increasing by 19 per cent in December 2014 as compared to December 2013. According to the report 53 per cent users access social networking sites through smartphones; 48 per cent playing games on smartphones; 52 per cent listening to radio using smartphones; and 79 per cent
Tablet use is also increasing with as many as 32 per cent users now playing games on tablets owing to bigger screens and better resolution.
Over 80 per cent users are now accessing instant messaging and gaming on mobile platform and 69 per cent access social media sites through mobile devices – be it smartphones or tablets.
The report also notes that banking and retail apps are garnering increased attention as Canadians find such apps highly handy for their ease of use and simplicity.
As of December 2014, there were a whopping 19.7 million smartphones owners – a 19 per cent increase since June 2013 whereas 9.3 million tablet owners – a 56 per cent jump over June 2013.
Canadians are also increasingly using mobile devices to watch TV or using a mobile device while watching TV. comScore noted that 32.2 per cent of Canadian smartphone subscribers used their phone while watching TV, and that 35 per cent of Canadian smartphone subscribers who own a tablet used it while watching TV.
I’m a Canadian and that’s one of the reasons I choose to use BlackBerry. Passport is an amazing product. I think it’s a shame that Canadians are more concerned with stupid apps or image than they are about supporting their home team.
I am a Canadian and I would never touch the garbage Blackberry produces with a 10 foot pole. What a stupid reason to support a garbage phone simply because they are Canadian. I hope they crash and burn. They no longer make phones in Canada and they have fired most of their staff. They are only Canadian due to being in Canada at this point. iPhone and Android devices are way better. Anyone who reads this DO NOT BUY BLACKBERRY. BUY ANYTHING ELSE BUT GARBAGE BLACKBERRY.
What exactly is garbage about BlackBerry? Top notch hardware built to last, the industry leading web browser? The best app for handling messages or is it the best call quality on a phone? You’re an idiot. The only thing BlackBerry lacks is the number of apps available and nothing else. If you going to advertise against a Canadian company, where most of its employees are based, than try adding in some facts.
Any sources to back any of that up? Garbage hardware (Blackberry still has one of the highest failure rate in the industry, google backs that up), best web browser on a mobile would be Google Chrome, BBM has been cracked and lost is record of being safe AND is on Android and iOS, along with many others such as KIK. They have fired most of their employees in Canada and no longer make a single phone here. Seems every few weeks another batch of employees are let go. They have flopped because they refused to adapt. They could not even sell themselves when they tried. Enjoy your garbage phone.
Two Govies awards for outstanding security (highest security clearance of any mobile OS, and when was it hacked?), Z30 was given the Good Design Award from Chicago Athenaeum 2014, Passport and Z3 won IF awards in 2015, Digit magazine named BlackBerry 10 the best out of the box Mobile OS on the market, BES won the Mobile Star Award for mobile device management and security was was called a “superstar” (BBM Protected also won the same award in its category) and when BB10 was released its browser scored higher than Chrome for Desktop on the ring 1 HTML 5 browser test. There are just a few FACTS that I’ve provided you. Where are your facts jack ass? You haters are pathetic, you use personal opinion to trash BlackBerry, the largest tech employer in Canada! Oh and BlackBerry is hiring by the way and hasn’t had a structural layoff bout in almost a year. Get with the times
I’m a Canadian as well but I’m not going to buy BlackBerry “just cause”… Been a fan for many years, last device was a 9900 and never saw anything come close to replacing it until the Classic. Even then, I didn’t jump back on the bandwagon because the Classic battery life concerns me, like if they were going the non-removable battery route, they should have pushed that thing to have a 3,000+ mAh battery. Every BB I had in the past I always had to buy one of those extended battery packs, didn’t want to look for something like that for the Classic. Hopefully we get a Classic 2 sooner rather than later and hopefully BB doesn’t leave the Classic as the staple toolbelt device for 2+ years…
Y’know, you don’t have to print out those charts on an old, low-res, inkjet before taking a picture of them on your old 35mm-film camera.
You can easily do a screen-shot directly from your old CGA tube monitor.