Even with smartphone manufacturers cramming the latest devices with futuristic features, the top priority while purchasing a smartphone remains to be the long battery life for 89 percent of Brits, according to a new survey.
uSwitch reports that around 29 percent of the Brits consider how easy the smartphone is to use as the most important things about smartphone, while 19 percent focused on call reception. Just a mere 3 percent Brits feel the quirky or unique features to matter the most.
According to the survey, 67 percent of the respondents would likely buy a smartphone with waterproof body, 66 percent preferred zoom camera lens, while 1 in 10 Brits said apps to be the chief concern.
Apple’s Fingerprint-scanning security is regarded as the most useful quirky feature, with over 56 percent of the people surveyed using it more than once every day. More than a fifth of the respondents admitted using camera at least once per day, with almost 50 percent of Brits using it at least a few times every week.
In terms of features that make no difference to purchasing decision, around 75 percent said the eyeball-tracking technology seen on Samsung Galaxy S5, more than 69 percent pointed at a smartphones’ voice control feature, while 6 in 10 said 3D graphics will not lure them.
However, these features have likely failed to win over customers having them too, as 66 percent of the Brits surveyed said they never use eyeball tracking feature, while 55 percent said they don’t use voice control. Nearly 32 percent of respondents with access to fingerprint-scanning security said that they weren’t even bothered about it.
uSwitch also noted that Apple’s iPhone remains the most popular smartphone in UK for the month of July, with iPhone 5C model edging ahead of the iPhone 5S.
Ernest Doku from uSwitch.com, commenting on the survey, said that smartphone makers are having an increasing hard time in differentiating their handsets among the competitors, due to which they hope the flash features like the fingerprint scanner, eyeball tracking feature, voice control, and the ‘Dynamic Perspective’ display to give the smartphone the edge.
He continued that the features, however, are not what Brits really care about, but actually the basics that affect the day-to-day experience of users, noting that the research just shows it clearly.
