In recognition of World AIDS Day on December 1, tech giant Apple has got the iconic white Apple logo signs turned red at all its brick-and-mortar retail outlets across the world.
A Sydney George Street store was the first to get the iconic Apple logo turned red as part of the Cupertino’s 24-hour (RED) initiative aimed at raising awareness and spread hope of an AIDS-free world. Similar logo transformation is expected in China, Japan, Hong Kong, Europe and the United States as according to their time zones.
That’s not all, to support for the cause Apple has also initiated a special campaign last week that will see the Cupertino donating all global proceeds from its new Apps for (RED) section on the App Store to the Global Fund to fight AIDS.
Apple’s two-week Apps for (RED) campaign, which began on Monday, November 24 and will run until Sunday, December 7, consists of 25 special app versions including GarageBand, Bubble Witch 2, CSR Racing, Star Walk, Threes, Angry Birds, Clash of Clans, FIFA 15, Clear, Cut The Rope 2, Despicable Me, DJay 2, Farmville 2, Frozen Free Fall and more.
All global proceeds made through download or in-app purchases from participating apps will go straight to the Global Fund to fight AIDS.
In addition, Apple will also donate a portion of its retail and online store global sales generated over the two biggest shopping days of the year- November 28 (Black Friday) and December 1 (Cyber Monday) – to the AIDS fund. Cupertino handed out iTunes gift cards with select purchases on Black Friday — each card representing a donation, while it will gift a portion of every sale at its retail and online stores to the Global Fund on Cyber Monday.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO.
“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
