Apple is reportedly eyeing to profit from increased Android market share and is building iTunes for Android to garner attention of those jumping the ship as well as an on-demand music streaming service to rival the likes of Spotify, Google Music and Rdio.
Billboard claims, citing sources familiar with the matter, Apple has already started executive level talks with major music labels to pitch a music streaming service. According to the report, iTunes for Android and a dedicated iTunes app for Google’s mobile operating system were also part of the agenda.
Earlier reports from March claimed that Apple was also talking with music labels to release more exclusive content for iTunes in a ‘windowed’ basis that would make music available to iTunes exclusively before any other streaming service.
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“They are feeling out some people at labels on thoughts about transitioning its customers from iTunes proper to a streaming service,” said an unnamed Billboard source from one of the major music labels.
“So when you buy a song for $1.29, and you put it in your library, iTunes might send an e-mail pointing out that for a total of, say, $8 a month you can access that song plus all the music in the iTunes store. It’s all in the ‘what if’ stage.”
The report does note that the talks are in a very preliminary stage.