Apple has shed some light on what the company is looking for in an app and what it is not and has detailed reasons for app rejections, which developers should avoid.
Cupertino has published a top ten list on its “Common App Rejections” page, explaining the reasons for apps to be rejected, while listing the precise details for its rationale.
The most common reasons for rejections are not displaying enough information and having bugs in them. 14 percent of the apps are rejected for having less information, with 8 percent rejected for having bugs.
6 percent are rejected by Apple for failing on the terms in the Developer Program License Agreement. The company did not give the specific details on how or why the apps failed. Another 6 percent were rejected for failing to meet the company’s expected standards.
Apple also said that the company and its customers are looking for simple and well-defined apps, adding that if the app is complex and difficult to use for the customers than chances are that it would be rejected.
On the other hand “misleading” apps and those similar to popular apps would also be rejected. Inappropriate names and artwork were also vetoed.
