BlackBerry’s BBM is generating real revenue in the Asian and African markets within just 2 days of launch of BBM stickers, a new report claims.
Earlier this week, BlackBerry rolled out BBM stickers, alongside other updates of support for photo sharing in a group chat, ability to send high-resolution pictures, videos and even presentations as large as 16MB.
The company unveiled premium sticker packs with 20-25 stickers based on a particular theme that cost around $2. The responses for the messenger app update have been highly impressive.
According to Forbes, BBM ranks third in the social networking revenue chart, with LINE topping the chart followed by Path in South-East Asia’s keystone app market. Viber, KakaoTalk and WeChat are at #6, #14 and #18 respectively.
“Of course, this could all be early curiosity that fades away,” read the report. “But it’s also worth noting that the sticker launch is so fresh that many BBM users have probably not even updated their app.”
In in-app sales, BBM has outperformed the other messaging apps with its BBM stickers and is currently equal with Viber, which was valued to be nearly $1B recently.
The BBM app is in the third position on iPhone Social Networking app chart for revenue generation in South Africa, Africa’s biggest smartphone market, while the Asian sticker giants LINE and WeChat rank at #22 and #37.
With the debut of BBM stickers feature, BBM has entered the Top 100 app measured in revenue generation in 10 countries around the globe. Since the rapid increase in app downloads, BBM has also made its come back to the Top 50 iPhone download status in UK, Canada and India.
