Latest research report claims success of Moto G smartphone to have a great positive impact on Motorola’s UK market share of 6 percent from almost 0 percent over the six months period.
According to a report from Kantar Worldpanel, the £135 Moto G smart phone is a huge hit among the lower income groups, with half of the users aged between 16 and 24, 83 percent of them male and 40 percent earning below £20,000.
“Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to six percent of British sales,” Kantar’s global strategic insight director, Dominic Sunnebo, said.
“Some 40% of British consumers are heavily influenced by internet reviews when deciding which mobile to buy and 48% of Moto G sales were made online. With virtually no existing [Motorola] customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia.”
Moto G launched in markets including the U.K. last November. Kantar said 48 percent of Moto G sales in the UK were made online, noting that the internet reviews to have influenced the Moto G’s success.
“With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia,” added Sunnebo.
The report said Moto G’s success also plays a significant role in Android remaining as the top mobile operating system in Europe, with a 68.9 percent share of the market followed by Apple with a 19.0 percent share and Windows with 9.7 percent.
Kantar claims smartphone penetration in the UK to stand at 70 percent, with 86 percent of devices sold in the past three months being smartphones – a figure that has remained unchanged in the last six months.
