One of Europe’s most lucrative markets for mobile apps is the United Kingdom. The UK is a profitable market for mobile app development compared to Russia and Germany, as well as eastern and western European countries.
Since cell phones became widely used, our use of applications has grown yearly. There is no denying that some apps are more popular than others. The uptake of apps has also been significantly impacted by the emergence of the Covid 19 epidemic.
This article provides a list of the well-known apps that are regarded as the most downloaded in the UK and Ireland.
TikTok
TikTok, a popular social video app among young people in the United Kingdom, had more than 8.9 million active users in January 2022. 2.25 million Irish people, demonstrating the market’s rapid expansion. In terms of usage, it ranks third behind Facebook and Instagram. Furthermore, it has been downloaded over 2 billion times worldwide. The pandemic-related global lockdown also contributed to the rise.
One of the most well-liked apps and biggest social media networks is Instagram. It has over 1.4 billion monthly users. In the United Kingdom (UK), there were 34.6 million Instagram users as of May 2022, an increase from 33.9 million users in April 2022. The photo-sharing software was most often used by people between the ages of 25 and 34, and overall, slightly over 55% of users were female. In 2022, 58.0 percent of the “eligible” audience in Ireland used Instagram.
Facebook is one of the most well-known apps, with 2.9 billion monthly active users and 416 million downloads in the previous year. In 2022, it was predicted that Facebook’s UK user base would increase by 7.93%, reaching 42.27 million people. As of March 2022, Ireland had over four million Facebook users, accounting for 81 percent of the island nation’s population.
WhatsApp is the most popular messaging app in the United Kingdom, with 40.41 million users as of May 2021. In 2022, WhatsApp cemented its position as a widely used messaging app, not only for personal use but also for commercial purposes. With over 1.4 million users daily, WhatsApp remains the most popular texting app in Ireland.
Snapchat
Snapchat is a popular app, especially among young people aged 34 and under. The number of users on Snap Inc.’s social media network Snapchat in the UK decreased from 21.1 million in 2021 to 20.65 million in 2022. Additionally notable is the fact that in 2022, Ireland’s “eligible” audience use Snapchat at a rate of 47.1%.
Facebook Messenger
In the UK, there were 36.53 million active Facebook Messenger users as of June 2022. 28.72 million people were using Messenger in March 2020. As of July 5, 2022, Facebook Messenger is unavailable in Ireland, making it impossible for users to send or receive messages.
Telegram
Another well-liked messaging app is Telegram. Each month, there are more than 500 million active users. In the second quarter of 2022, 1.2 million users in the UK downloaded Telegram. The results show that Irish users of the encrypted messaging app Telegram have recently created and sent more channels and messages.
Zoom
The epidemic required almost all businesses to function remotely. However, also when video conferencing became widespread, many businesses kept using it. Statistics for Zoom’s daily meeting participants for 2022 show 350 million. In 2020 alone, 485 million people downloaded Zoom. The platform is being utilized by close to 470,000 paid business customers.
YouTube
In the UK’s online social networking market in August 2022, YouTube had a 2.61 percent market share. Based on roughly 15 billion monthly web hits, figures were calculated. According to updates to Google’s advertising resources, Ireland had 3.95 million YouTube viewers at the beginning of 2022. This number indicates that at the beginning of the year, 79.0 percent of Ireland’s entire population represented YouTube’s 2022 ad reach.
Amazon Shopping
Amazon.co.uk is by far the largest online marketplace in the UK, followed by Tesco and Argos. Amazon is used by 86% of UK customers. In November 2020, Amazon UK had 579.5 million visitors (60 million more than in October). Amazon sold more than 600 million items in the UK as of May 2020.
Spotify
As of Quarter 1 2022, there were 422 million monthly active users on Spotify, up from 406 million at the end of Quarter 4 2021, a 19% rise year over year. It is one of the key distribution channels boosting the number of UK consumers of digital audio. There are 17.3 million Spotify listeners in the country this year, down from 15.7 million in our prediction for February 2020.
These are some of the most popular apps in the United Kingdom and Ireland, as well as some of the most downloaded globally. There are countless other apps that customers enjoy having because of their utility or distinctive characteristics.
Munia Jamal is a freelance content writer and translator with 5 years of experience, working with different clients and agencies. She believes that content is nothing but showing your creativity through words. She can be contacted at muniaj99@gmail.com.