Instagram has surpassed micro-blogging giant Twitter as well as its own parent company Facebook in terms of post interactions, new research study has revealed.
According to a research conducted by Quintly, which studied some 5,000 Instagram profiles, the average Instagram post received 4.8 interactions (likes, comments, shares) while for a popular social platform Facebook the average is 0.72 and 0.25 for Twitter (favourites, retweets, replies).
The study found that Instagram users updated posts less frequently as compared to the Facebook users in the first quarter of 2015. Facebook users posted roughly 1.5 times per day, compared with once for Instagram users.
Instagram is also a video sharing platform and videos play an important role for Instagram users, but still some 94 per cent posts on Instagram were photo shares.
It is to be noted that social networking services are trying their level best to get more and more active users. Facebook recently updated its “News Feed” feature while Twitter came up with a “Highlights” feature designed to help users catch up with what they have missed since they last logged in.
Earlier this month, the Instagram app was also updated with the post notifications feature, which lets the user receive push notifications from their favourite accounts whenever a new image is posted.
