Microsoft has confirmed that it is killing off the Internet Explorer brand in favour of a new browser codenamed Project Spartan.
The confirmation came via Redmond’s Chief Marketing Officer Chris Capossela who said at Microsoft Convergence conference Monday that a new name and brand will be used in Windows 10, reports The Verge.
Capossela said that the company is currently working on a new name and brand for the browser that will feature in the upcoming Windows 10 OS. The Internet Explorer, however, will continue to exist along with the new browser, he added.
“We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” said Capossela.
“We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”
He explained that Microsoft’s brand new browser will offer users a cleaner and more organized look, with features like the Cortana integration.
Capossela also revealed research which indicated that putting Microsoft in the browser’s name increased the browser’s appeal to Chrome users in tests in the U.K.
“Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high,” said Capossela.
It still remains unclear as what the new name would be and when will it be revealed.
